Health Halo Package

Video Demonstration Explanation of the packaging terms

While certain elements of food labels are regulated (such as the nutritional information and how ingredients are listed), how brands use food labels to market their products to us is not regulated and really needs to be!

Brands will use health claims and colors/imagery to make their products appear healthier than they are or use language to make their products appear to be something that they’re just not - this video is such a good representation of these tactics!!

These health claims on packaging are called “health halos” and while they may be factually correct, the purpose of them is solely to distract us from the overall context of the product and ultimately convince us to buy something thinking it’s benefiting our health when really it isn’t!

Something may well be high in protein but that doesn’t automatically equal healthy, the same with low fat or no added sugar.

This project is geared to help you become aware of these food labelling tactics and teach you to look beyond the health halo and understand what it is you're really buying. To make fully informed choices and not be tricked by clever marketing.